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Tuesday, April 21 • 2:35pm - 2:50pm
Using Graph Technology to Map Fandom

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For years fan analytics have been focused on metrics over time - Streams today, new followers this month, likes on a post… But not every fan who follows or likes a post is created equal. Using graph technology we are helping artists identify, communicate with, and ultimately monetize their superfans. Graph technology has been instrumental for us in measuring the relationship between artist and fan. Did the fan use the song in their YouTube video that has 100K views? Did the fan post from the show and get 5 friends to come? Did they tweet the artist’s Spotify link and get 100 retweets? These are all metrics that we are able to sift through using graph algorithms to determine who are those top 20% of fans that are driving the majority of an artist’s revenue.

avatar for Sajan Sanghvi

Sajan Sanghvi

CTO, Laylo
Saj currently serves as the CTO of Laylo, a platform aimed to be Salesforce for Artists. The platform allows artists to identify, communicate with, and ultimately monetize their superfans. Saj also serves as a band member of 'No Suits', totalling over 10M streams online, and represented... Read More →

Tuesday April 21, 2020 2:35pm - 2:50pm EDT
Room 6