GraphConnect 2020

For years fan analytics have been focused on metrics over time - Streams today, new followers this month, likes on a post… But not every fan who follows or likes a post is created equal. Using graph technology we are helping artists identify, communicate with, and ultimately monetize their superfans. Graph technology has been instrumental for us in measuring the relationship between artist and fan. Did the fan use the song in their YouTube video that has 100K views? Did the fan post from the show and get 5 friends to come? Did they tweet the artist’s Spotify link and get 100 retweets? These are all metrics that we are able to sift through using graph algorithms to determine who are those top 20% of fans that are driving the majority of an artist’s revenue.